As a florist, local SEO is crucial for attracting nearby customers and increasing online visibility. A recent SEO audit video highlighted several strategies for flower shop marketing. Below is a breakdown of key insights, which can help florists and similar businesses boost their local presence.
How to Market a Flower Shop Using Local SEO
Identifying Key Search Terms
The first step in local SEO is identifying the most relevant keywords. For florists, these include “florist near me,” “flower delivery,” “hamper delivery,” and “gift delivery.” These keywords are critical because potential customers are actively searching for these services, especially within their area.
To target these keywords, a local SEO audit checks where your business appears on search engines in various areas. For example, a florist in Gisborne may rank behind competitors with “Gisborne” in their business names. This insight shows the importance of geographical specificity in keyword targeting.
Adding Business Categories for Better Ranking
A small but impactful change is optimising your business categories on your Google Business Profile. If you offer gift delivery services but don’t have “gift shop” listed as a category, you’re missing out on potential search visibility. This simple adjustment can make your business appear in more relevant searches and drive more traffic to your website.
Optimising Google Business Profile Photos
Another recommendation is to optimise the photos on your Google Business Profile. Engaging visuals are crucial for catching customers’ attention. If your current main photo is an exterior shot or lacks appeal, it’s worth trying to get a more engaging image, like a beautifully arranged bouquet, to display. This can increase engagement, as users are more likely to click on appealing images, even if you have positive reviews.
Tracking Competitors and Reverse Engineering Their Success
Local SEO is highly competitive. By regularly running local SEO reports, you can track how your competitors rank for certain keywords and reverse-engineer their success. For example, if your competitors rank higher in a nearby area, understanding their approach can help you improve your strategy.
Tackling High-Value Keywords
Once you’ve improved your Google Business Profile and optimised, it’s time to focus on high-value search terms. Keywords like “florist delivery” are more competitive but offer greater rewards when you rank well for them. It’s important to prioritise these terms, particularly in areas close to airports or other high-traffic locations, where there’s a demand for fast flower delivery.
Expanding into New Service Areas
If you’re looking to expand your business, focus on nearby towns or regions where there is less competition but high demand for floral services. Conducting SEO audits for these new areas can help you target the right keywords and climb up the rankings quickly.
Consistent Audits and Continuous Improvement
SEO is an ongoing process. By conducting regular audits, you can measure your progress, ensure you are targeting the right keywords, and continue optimising your website and business profile. Tracking your position on search results and monitoring competitors will help you adapt and improve over time.
Products & Services
Who this is for? Established businesses ready to delegate their Local SEO to experts and looking for consistent, long-term growth.
What is it? Full-service Local SEO management, including managing & optimising your Google Business Profile and building local citations, designed for businesses with larger marketing budgets.
Outcome: Improved local rankings, more organic leads and enhanced visibility in the Google Map Pack and search results.
Price: Starting at $400 per month. For more information, please Request a Quote.
Need more information? See Below.
Please Note: We only take on new clients who we genuinely believe we can provide a positive return on investment.
Who this is for? Ideal for businesses looking to gain insight into their website and Google Business Profile current performance, without any initial cost.
What is it? A complimentary audit that reviews your website’s performance and identifies critical errors, including issues with citations, local SEO, and other online factors.
Outcome: A report outlining any critical issues affecting your business’s online visibility and local SEO performance.
Price: Free
What is this? A complete e-course that guides you through the exact steps we take for our paying clients to improve their local SEO.
Who this is for? Entrepreneurs and small business owners who prefer a hands-on approach and want to manage their own local SEO.
What is the outcome? Master these Local SEO strategies to start getting more phone calls and enquiries. You’ll get access to checklists, tools, and easy to follow tips.
Price: $250 (one-time fee) Click Here to learn more
Start Growing Your Flower Shop Business with Local SEO
Improving local SEO for your florist business can significantly increase your online visibility and drive more customers to your shop. By optimising your Google Business Profile, adding key business categories, and continuously monitoring your competitors, you can rank higher for relevant searches and boost your business. Implementing these local SEO tips will help you get the most out of search engine rankings, resulting in more calls, inquiries, and sales.
