Simplicity Scales

simplicity scales

I’m writing this as much for myself as I am for anyone reading it. Because despite knowing better, I still fall into the same trap: overcomplicating things. New ideas. New offers. New designs. New systems. All introduced before the last one was truly finished or proven. If I’m being honest, the biggest failures of 2025 […]

Using Google Ads “Cost Per Click” data to value your Google Business Profile

cost per click value guide

In the ever-evolving landscape of digital marketing, understanding the value of each click can significantly impact your strategy and budget allocation. One powerful tool that businesses can leverage is the Google Ads Keyword Planner. This tool not only helps in planning paid campaigns, but also provides insights that can be used to value organic clicks, […]

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