If you’re running a tree lopping or tree removal business in Brisbane, it’s essential to ensure that your online presence is optimised to capture leads from local search. In this blog, we’ll summarise a recent SEO audit we conducted for a tree removal business, offering valuable insights into how you can improve your rankings and generate more leads from organic search.
Understanding Search Volume for Tree Removal Services in Brisbane
One of the first steps in our audit was researching the search volume for key phrases related to tree lopping and tree removal. In Brisbane alone, there are between 1,000 and 10,000 searches per month for terms like:
- Tree Lopping Brisbane
- Tree Removal Brisbane
- Tree Removal Greenbank
- Tree Service Near Me
These high search volumes highlight a significant opportunity for tree removal businesses to attract leads online. However, competition is fierce, with Google Ads costs ranging between $6 and $11 per click. Based on typical conversion rates, every lead generated through ads could cost between $60 and $100. This makes organic traffic a highly valuable resource, as it can provide consistent free leads.
Current Rankings and Competitiveness
We analysed the business’s rankings for key search terms like “tree loppers,” “tree removal,” and “stump removal.” The business is currently ranked around 15-16 for most keywords, which means it’s just outside the top results in Google’s Map Pack and organic listings. This is a crucial area to improve, as the goal should be to rank in the top 3 for local searches.
We identified Springfield as a low-hanging fruit area, where improving rankings could quickly lead to an influx of new leads.
Competitor Analysis
The next step in the audit involved analysing competitors, particularly Trusted Tree Lopping and AAA Tree Lopping Services, who are dominating the top positions. While reviews are important, they are not the only factor influencing rankings. We identified areas where the target business can gain an advantage, such as better Google Business Profile optimisation and localized SEO efforts.
Issues with Link Building
One major issue we uncovered was ineffective link-building. The business has accumulated 9,000 backlinks, but these have not resulted in meaningful traffic. This outdated SEO tactic may have worked 5-6 years ago, but today Google prioritises more relevant and localised signals over sheer backlink quantity. Instead of focusing on link building, businesses should optimise their Google Business Profile and invest in modern SEO techniques to improve rankings.
Action Plan for Local SEO Success
To improve this business’s rankings, we recommend focusing on the following key areas:
- Optimise for Google’s Map Pack: The business needs to rank in the top 3 for high-volume keywords like “tree removal” in Springfield and surrounding areas. This involves tweaking the Google Business Profile, building local citations, and encouraging a steady stream of reviews.
- Reverse Engineer Competitors: By analysing what top competitors are doing right, we can replicate successful tactics and improve upon them.
On-Site SEO Improvements: Implement keyword optimisation, create location-specific content, and enhance the website’s technical SEO to boost overall rankings.
Real Results from Similar Businesses
We’ve seen excellent results from applying these strategies to similar businesses. For example, a recent client we worked with went from 2 phone calls per month to 15 phone calls after just a few months of focused Local SEO. Given the seasonal nature of the tree removal industry, we expect the volume of calls to multiply as the business’s rankings improve, particularly during peak seasons.
The Value of Organic Leads
It’s important to note that every lead generated through organic search is highly valuable. Not only does it save the cost of Google Ads, but these leads often convert better. With proper Local SEO strategies in place, businesses can expect to generate more leads while reducing their dependency on paid advertising.
Products & Services
Who this is for? Established businesses ready to delegate their Local SEO to experts and looking for consistent, long-term growth.
What is it? Full-service Local SEO management, including managing & optimising your Google Business Profile and building local citations, designed for businesses with larger marketing budgets.
Outcome: Improved local rankings, more organic leads and enhanced visibility in the Google Map Pack and search results.
Price: Starting at $400 per month. For more information, please Request a Quote.
Need more information? See Below.
Please Note: We only take on new clients who we genuinely believe we can provide a positive return on investment.
Who this is for? Ideal for businesses looking to gain insight into their website and Google Business Profile current performance, without any initial cost.
What is it? A complimentary audit that reviews your website’s performance and identifies critical errors, including issues with citations, local SEO, and other online factors.
Outcome: A report outlining any critical issues affecting your business’s online visibility and local SEO performance.
Price: Free
What is this? A complete e-course that guides you through the exact steps we take for our paying clients to improve their local SEO.
Who this is for? Entrepreneurs and small business owners who prefer a hands-on approach and want to manage their own local SEO.
What is the outcome? Master these Local SEO strategies to start getting more phone calls and enquiries. You’ll get access to checklists, tools, and easy to follow tips.
Price: $250 (one-time fee) Click Here to learn more
Start Growing Your Tree Removal Business with Local SEO
Improving your tree removal business’s online visibility is the key to unlocking more leads and growing your client base. By focusing on Google Business Profile optimisation, keyword targeting, and localised SEO tactics, you can rank higher in the Google Map Pack and attract more organic traffic.
Want a personalised audit for your business? Contact us today for a free video audit and learn how we can help you dominate local search and generate more leads for your tree removal business.
