Local SEO for Hair Salons: Grow Your Business
In today’s competitive beauty industry, standing out in your local area is essential for growing your salon business. With more customers searching online for “hair salons near me,” it’s vital that your salon ranks at the top of local search results. At New Wave Digital Marketing, we specialise in local SEO tailored for hair salons in Australia, helping you attract new clients and increase bookings.
Are You Spending Time or Money on Marketing Strategies That Don’t Deliver?
To be clear, we don’t dismiss other marketing strategies. However, in today’s attention-driven economy, where businesses are competing not just with each other but with endless sources of entertainment and distractions, we find that a well-executed Local SEO strategy consistently outperforms for the following reasons:
Google Ads
High cost-per-click, with increasing competition driving up prices in a market. Also stops working as soon as you stop paying.
Facebook Ads
Constant algorithm changes and the fierce battle for attention in a crowded feed make it difficult to maintain consistent results.
Instagram Posting
Competing for attention in a feed full of entertainment, users are often not in a service-searching mindset. This makes it challenging to capture leads and generate meaningful ROI, as your content must not only stand out but also shift their focus from entertainment to considering your services.
Radio Ads
Competing against streaming services and podcasts, radio ads are expensive and often fail to engage your target audience effectively.
Why We Love Local SEO and Google Business Profile
We don’t expect to be working with our clients forever. Our goal is to set up a powerful, long-lasting local SEO strategy that keeps your phone ringing well after we’ve worked our magic. We take pride in seeing the continued return on investment for our clients, knowing that the results we help achieve are sustainable and impactful. Here’s why Local SEO and Google Business Profile optimization offer unmatched value for your business.
High Intent Traffic
People searching on Google are already looking for the services you offer, making them more likely to convert into customers.
Sustainable Results
Unlike paid ads that stop working when you stop paying, Local SEO builds long-term visibility that continues to drive traffic over time.
Increased Credibility
A well-optimized Google Business Profile builds trust with potential customers, making your business stand out in local searches.
Better ROI
With Local SEO, you’re not just paying for clicks; you’re investing in a strategy that delivers consistent, organic traffic with a higher chance of conversion.
Cost-Effective
Local SEO and optimising your Google Business Profile are some of the most affordable ways to reach your target audience.
Real Results from...
Challenge
Generate new leads and implement a CRM that can handle a rapidly growing business
Solution
Google Ads Management & CRM Migration & Automation
Result
Green Life has become one of the fastest growing businesses in Australia. We helped build a CRM with Automation assisting the team of 10+ Call centre sales reps.
Challenge
Get to #1 for “Custom Home Builder” on Google across the Mornington Peninsula
Solution
Website overhaul, Local S.E.O
Result
After 6 months, NB Custom is now at position 1 in a majority of the peninsula and Nick is now receiving 1-2 new project enquiries per month (He is booked out for the next 18 months)
Challenge
Build a website, direct booking portal and marketing strategy for the newly constructed “Nisi Villas”
Solution
Website built with Direct Booking Portal and UGC strategy coaching. Google Ads and Facebook Ads Account have been set up and ready to run if/when there is a slow down in UGC demand.
Result
Nisi Villas have been at 97% Capacity from direct bookings since day 1. James and Nicole are not constructing a hotel next door to supplement the demand.
Start Attracting More Patients Today!
Who this is for? Established businesses ready to delegate their Local SEO to experts and looking for consistent, long-term growth.
What is it? Full-service Local SEO management, including managing & optimising your Google Business Profile and building local citations, designed for businesses with larger marketing budgets.
Outcome: Improved local rankings, more organic leads and enhanced visibility in the Google Map Pack and search results.
Price: Starting at $400 per month. For more information, please Request a Quote.
Need more information? See Below.
Please Note: We only take on new clients who we genuinely believe we can provide a positive return on investment.
Who this is for? Ideal for businesses looking to gain insight into their website and Google Business Profile current performance, without any initial cost.
What is it? A complimentary audit that reviews your website’s performance and identifies critical errors, including issues with citations, local SEO, and other online factors.
Outcome: A report outlining any critical issues affecting your business’s online visibility and local SEO performance.
Price: Free
What is this? A complete e-course that guides you through the exact steps we take for our paying clients to improve their local SEO.
Who this is for? Entrepreneurs and small business owners who prefer a hands-on approach and want to manage their own local SEO.
What is the outcome? Master these Local SEO strategies to start getting more phone calls and enquiries. You’ll get access to checklists, tools, and easy to follow tips.
Price: $250 (one-time fee) Click Here to learn more
See the impact of our strategies. Improved rankings, increased website traffic and more enquiries for our clients.
" More Interactions = More Enquiries = $$$$ "
Edit: If you are a local service business and your current SEO/Marketing team isn’t showing you the Google Business Profile data, they are either hiding something OR are focused on dated strategies.
New Client Guarantee (Because We Get It)
We know… you’ve probably heard it all before:
“SEO takes time.”
And yep— unfortunately it’s true.
Local SEO does take time to build up properly, especially in competitive industries and major metro areas. You won’t see overnight results, but the long-term ROI is often unmatched.
That’s why, in some cases, we recommend running Google Ads alongside your Local SEO—at least initially. It’s a great way to drive leads fast while your organic presence is gaining traction. Think of it as warming up the engine and pressing the accelerator.
We manage Google Ads for a range of our Local SEO clients, with proven frameworks tailored to local service businesses. No fluff, just solid intent-driven traffic and real leads.
We’ve seen it time and time again: clients leaving after just 1 or 2 months, frustrated that SEO hasn’t “worked” yet.
The truth? That’s just not enough time.
So we’ve decided to offer this to every new client:
If you’re not satisfied with your results after 4 months of working together, we’ll refund 50% of your service charges.
No catch. No fine print. Just our way of showing that we’re here to earn your trust and deliver long-term value—not short-term hype.
How We Help Hair Salons Succeed Online
Don’t wait—start growing your salon today!
Why Local SEO is Vital for Hair Salons
Hair salons thrive on local customers, making local SEO an essential marketing strategy. Here’s why it matters:
Increase Visibility
Ensure your salon appears in local search results when potential clients search for services like “best hair salon near me.”
Drive More Bookings
Optimised local SEO drives more foot traffic and phone calls, leading to fully booked appointment slots.
Outshine Competitors
With tailored local SEO, your salon will stand out from the competition in search results and Google Maps.
Attracting New Clients Through Local Search
Local SEO ensures your salon appears exactly when people are searching for:
- Haircuts and styling
- Hair coloring and balayage services
- Blowouts and special event hairstyles
- Extensions and hair treatments
Optimising Your Google Business Profile for Salons
Your Google Business Profile (GBP) is a powerful tool for attracting new clients. We ensure your profile is fully optimised with:
Accurate Business Details
Up-to-date address, phone number, and opening hours.
Service Listings
Highlighting your salon’s offerings to match what potential clients search for.
Photos and Videos
Showcase your salon, staff, and stunning hair transformations.
Customer Reviews
Encouraging positive reviews and managing your online reputation.
How We Help Hair Salons Succeed Online
At New Wave Digital Marketing, we provide tailored local SEO strategies designed specifically for hair salons in Australia. Our services include:
Keyword Research & Content Optimisation
We target the terms your potential clients are searching for, like “Gold Coast balayage specialists” or “affordable haircut near me.”
Location-Based Strategies
Ensuring your salon ranks well in local searches and Google Maps for your area.
Citation Building
Creating consistent business listings across platforms like Yelp, Yellow Pages, and salon directories.
Review Management
Helping you gather glowing reviews from happy clients.
Website Optimisation
Making sure your salon’s website is mobile-friendly, fast, and SEO-optimised to convert visitors into bookings.
How We Help Hair Salons Succeed Online
Let’s make your salon the go-to spot for hair care in your area! New Wave Digital Marketing is here to elevate your online presence, attract more clients, and fill your appointment book.