Are you a business owner and sometimes miss calls? Does your office phone receive a bank-up of missed calls over the weekend or even overnight? Have you ever stopped to crunch some numbers on how that might be stunting your growth?
Probably not. You most probably thought that’s just the way it is. They can leave a message and you will call them back. But how often do they either not leave a message, not answer returned calls or politely let you know they “found someone else”
I first thought about this when working for an event management company as a booking agent. My job was to package together accommodation and experiences for large groups. When we did not have pre-determined partners in certain areas, we would simply research and book as anyone else does; Through Google.
I remember searching Google for “Fishing Charters Cairns” and starting at the top. I had a group of 10 people I needed to book for with a budget of $350 each. The Charter Companies did not have a booking portal, they encouraged people to leave an online enquiry and wait for them to get back with availability. But I (Like most people these days) did not have time for that.
I called the first company – no answer
I called the second company – no answer
I called the third company – Finally, I had someone on the phone and proceeded to book a day-long fishing charter for 10 people at around $3400.
The other businesses called back, but it was too late.
Fast forward one year, I am now helping businesses like these grow their digital presence through Search Engine Optimisation and Google Ads strategies. I recall another moment – I have a new client who started questioning our results. I am looking at 42 “Conversions” meaning we were able to get 42 people to either submit their contact details OR call the business phone number listed in our Ads.
My client said the data was wrong. So we dug deeper into the data.. Our phone conversions were correct, but we noticed many of those conversions were only a few seconds long. Meaning the calls were going to the message bank!
So this client is paying us a management fee, paying for the Google Ads (Around $50 per conversion at the time as it is quite a competitive industry) but then missing some calls. Being in such a competitive industry, if you’re not first to answer the call, your last.
For this client, I estimate an average Job was worth around $2000 I would also estimate only 1 in 4 missed calls would have converted into a paying job. Back of the napkin maths has this client’s missed calls at around $10,000 per month.
Use the Calculator below to get an estimate of how much your missed calls are costing you
ROI Calculator
Results:
Monthly $$$ Left on Table:
If any of this resonates with you, you have 2 options..
Take option one… you continue missing calls, manually following up with every potential lead, and watch as you fall further behind. Take option two... you harness the magic of automation and AI, reclaim your time, and let technology handle the rest. The choice is yours.
We have now helped countless product and service-based businesses stop losing valuable opportunities due to missed calls.
Our customisable software solutions are designed to automate follow-ups and eliminate bottlenecks in your business.
By automating tedious tasks like phone calls, text messages and emails, we free up your time and ensure no potential lead slips through the cracks. We’ve saved our clients thousands of hours, allowing them to focus on growing their business. If you’re tired of losing time and missing opportunities, enquire now to see how we can help streamline your operations.
If you are interested in learning how we might help with your marketing or automation, please either Request a Quote or Book a Strategy Session.
