Marketing for trades & home service businesses
We help trades and home service businesses generate Consistent enquiries. Structured follow-up. Clear visibility. and intent-driven Google Ads – without overcomplicating things.
Best suited for established businesses that rely on phone calls, enquiries, and bookings to grow.
The Problem
- Enquiry volume is inconsistent
- Most work comes from referrals
- Competitors dominate local search
- Missed calls and slow follow-up
- No clear visibility of what’s working
- Marketing feels reactive
Admin increases.
Opportunities slip through the cracks.
Our Approach
- High-intent Google Ads targeting active buyers
- Local SEO to increase visibility in your service areas
- Conversion-focused websites built for enquiries
- Structured enquiry handling and follow-up systems
- Clear tracking across calls, forms and pipeline
Systems ensure it’s handled properly.
Who we work with
We work with a wide range of trades and home service businesses, including:
- Plumbers
- Electricians
- Air conditioning & HVAC
- Builders & renovators
- Painters
- Landscapers
- Pest control
- Cleaning companies
- Pool services
- Roofing and exterior services
If your business serves a local area and relies on inbound enquiries to win work, this is likely a good fit.
How we help trades & home service businesses
Website Design for Trades
We design clear, conversion-focused websites for trades and home service businesses.
Our websites are built to:
- Clearly explain your services
- Build trust quickly
- Encourage phone calls and enquiries
- Perform well on mobile
This is a defined, fixed-scope service, designed for clarity and performance — not endless revisions.
Local SEO & Google Business Profile Optimisation
We help trade businesses improve their visibility in local search results, particularly on Google Maps and Google Search.
This typically includes:
- Google Business Profile optimisation
- Review generation setup
- Minimum viable website SEO foundations
- Local relevance improvements
The goal is simple:
When someone searches for your service locally, you show up.
Google Ads for Trades (Search Only)
We run intent-driven Google Search campaigns designed to generate enquiries — not traffic for traffic’s sake.
Our focus is:
- High-intent keyword
- Clear conversion paths
- Call and enquiry tracking
- Visibility into cost per lead
No display ads.
Just search demand.
Automation & Enquiry Handling (WaveHub)
WaveHub helps handle:
- Clearly explain your services
- Call tracking and missed-call follow-up
- Enquiry logging
- Automated notifications
- Simple reporting
WaveHub is best suited for businesses that want:
- Minimal involvement
- Predictable systems
- Clear boundaries
Case Studies
Real businesses. Real constraints. Real systems.
We work with service-based businesses to improve visibility, generate more enquiries and build steady growth over time.
TESTIMONIALS
Our Happy clients say
FAQ's
Do you work with small sole traders?
We work best with established trades and home service businesses that are actively looking to grow and manage consistent enquiry volume. If you’re just starting out, we may not be the right fit — and we’ll tell you honestly.
How quickly can we expect results?
Google Ads can begin generating enquiries relatively quickly once campaigns are live. SEO and Local SEO are longer-term strategies designed to build sustainable visibility. We’ll outline realistic timelines based on your market.
Do we need a new website?
Not always.
If your current site can be optimised, we’ll improve what’s there. If it’s limiting performance or conversion, we’ll explain why a rebuild may be worthwhile.
How is this different from other marketing agencies?
Most agencies focus on traffic.
We focus on both lead generation and how those enquiries are handled — including follow-up systems and visibility across your pipeline.
Marketing and operations need to work together.
What areas do you service?
We work with trades and home service businesses across Australia. Many of our strategies focus on improving local search visibility in your service areas.
Do you lock clients into long contracts?
No unnecessary lock-ins.
We define clear scope, clear deliverables and clear expectations from the start.
See if we’re a good fit
If you’re a trades or home service business looking for clear, practical marketing — we’re happy to talk.
If we’re not the right fit, we’ll tell you.