How an HVAC & electrical business on the Mornington Peninsula went from no website and no history at launch to 500+ air conditioning leads in the two years since, built entirely from scratch.
The owners didn't have professional photography, so we used AI to turn one real photo of them into a set of realistic, usable images like this one.
01 / The challenge
When Mornington Peninsula Services launched two years ago as a new HVAC and electrical trade business, it had no existing customer base, no reviews, and no digital presence at all. Everything had to be built from the ground up: not just a website, but the local search visibility and paid campaigns needed to generate demand from day one.
Starting from zero in a competitive trade category means there's no runway. The business needed to be found, trusted and booked, fast, before cash flow became the bigger problem.
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Issues identified at launch
02 / What we did
With no existing presence to build on, everything launched together: a new website, a Local SEO strategy targeting service areas across the Peninsula, and Google Ads campaigns to generate immediate enquiries while the organic side built momentum.
03 / The results
Enquiries started arriving before the first month was even out, and in the two years since, the pipeline has generated 500+ air conditioning leads. For a business that launched with zero history, the foundation built at day one is still doing exactly what it needed to: bringing in real, bookable demand.
420 Business Profile interactions Apr–Aug 2026, up 2.7% on the same period last year.
Launched from zero and had enquiries coming in before the end of the first month.
We'll build the website, Local SEO and Google Ads foundation to get you booked out from day one.
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