New: DIY Local SEO Course

Outrank Your Local
Competitors on Google Maps

Rank higher. Get more enquiries. Or we pay you $1,000.
The exact Local SEO system we run for our agency clients, now in your hands.

Follow the system. Implement every step. See noticeable improvement, or get a full refund + $1,000.

One-time payment · $250 AUD · Lifetime access · No lock-in

Also available at thelocalseochallenge.com

Be honest…

Does This Sound Like You?

Without this system
  • You're paying an agency thousands per month with no idea if it's working
  • Your phone rings from referrals only. Google is a ghost town for your business
  • Competitors half as good as you are ranking above you on Google Maps
  • You've tried posting on your Google profile with zero idea what actually moves the needle
  • You're getting inconsistent leads: feast and famine every month
  • You don't know your rankings, your review count, or what's actually tracking
✔  With this system
  • You know exactly which tasks drive rankings, and you're doing them 5–10 minutes a day
  • New customers find you on Google Maps before they even know your name
  • Your Google Business Profile is fully optimised and working 24/7
  • You have a review generation system that builds trust on autopilot
  • Your website talks to Google the way Google wants: clearly and with authority
  • You track your progress with simple metrics that tell you what's improving
Not Sure If This Is For You?

Try This Right Now

Open Google and search for your service + your suburb:

See those 3 map listings at the top? Those are called the Map Pack. They get the majority of all clicks for local searches, and virtually every call that comes in from Google.

If your business isn't in those top 3 spots, this course is built for you.

Who, What, Why

We Run a Local SEO
Agency. Here's the Truth.

We've helped 100+ Australian service businesses rank higher on Google Maps: plumbers, electricians, dentists, builders, lawyers, and more. We manage their SEO, their ads, and their lead pipeline.

The truth? This course contains 90% of what we implement for our paying clients. We're at capacity. We can't take on everyone who contacts us. So we built this instead.

Some businesses that follow this system double their enquiries within 3 months. Others see slower results. Local SEO isn't magic. It rewards implementation. Do the work, track the results.

100+
Australian businesses helped
7+
Years in Local SEO
$0
Lock-in. Ever.
90%
Of our agency process, in this course
Sam Barnes, Founder, New Wave Digital Marketing
Sam Barnes
Founder & SEO Lead, New Wave Digital Marketing
Google Partner SEMrush Certified BrightLocal Expert
The System

Six Stages. Zero Guesswork.

Each stage includes a Google Sheet checklist, step-by-step video walkthroughs, and our ranked list of what to do first. Follow in order. Don't skip ahead.

01
Baseline & Tracking Setup

Before you optimise anything, benchmark where you stand. Set up your tracking dashboard so you can see exactly what moves: calls, impressions, rankings, reviews.

Google Sheet tracker Video walkthrough Ranked task list
02
Google Business Profile Optimisation

Categories, services, descriptions, photos, Q&A: every field matters. Most businesses leave 80% of their profile incomplete. We show you exactly what to fill in and how.

GBP checklist Category research guide Photo strategy
03
Review Generation System

Reviews are a direct ranking factor and your single biggest trust signal. We give you a plug-and-play system to generate a steady stream of 5-star reviews without being awkward about it.

Review request templates Automation sequence Response scripts
04
Website Structure & On-Page Optimisation

Your website needs to tell Google, clearly, what you do and where you do it. We walk through the exact on-page signals that move the needle for local service businesses.

On-page checklist Service page template Location page guide
05
Authority & Local Trust Signals

Citations, directory listings, backlinks: Google cross-references your business details across the web. Inconsistencies kill rankings. We fix them and then build on them.

Citation audit tool Priority directory list Link-building tactics
06
Ongoing Optimisation & Momentum

Rankings need maintenance. We give you a monthly checklist that keeps you moving forward: posts, Q&A updates, review responses, and the key signals Google looks for ongoing activity.

Monthly maintenance checklist Content calendar Progress review framework
Who It's Perfect For

Built for Australian
Service Businesses

Tradies & Contractors
Plumbers, electricians, builders, roofers, painters, landscapers, HVAC
Health & Wellness
Dentists, physios, chiropractors, GPs, osteopaths, allied health
Home Services
Cleaners, pest control, pool care, security, solar, window tinting
Professional Services
Lawyers, accountants, mortgage brokers, financial advisors, consultants
Automotive
Mechanics, detailers, tyre shops, panel beaters, roadside assist
Real Estate & Property
Sales agents, property managers, buyers agents, short-term rental
If your business can be found on Google with a "near me" search, this course is built for you.
Real Strategies. Real Results.

100+ Businesses.
Millions in Leads Generated.

100+
Australian service businesses helped
7+
Years refining this exact system
#1
Map Pack rankings achieved for clients across Australia
★★★★★

"Within 3 months of implementing the GBP system, our inbound calls from Google doubled. We went from 2–3 map leads a week to 8–10. Best $250 we ever spent."

JH
James H.
Plumbing contractor, Gold Coast
★★★★★

"I'd been paying an agency $1,500/month for 8 months with mediocre results. Did this course myself, ranked in the top 3 for my main suburb within 6 weeks."

AL
Amanda L.
Physiotherapy clinic, Brisbane
★★★★★

"The review generation system alone is worth the price. We went from 14 Google reviews to 61 in 4 months. Our Map Pack position jumped from page 2 to top 3."

MR
Marcus R.
Electrical contractor, Melbourne
The New Wave Guarantee
$1,000
Complete the system. Implement every step.
See results, or we pay you.

Follow every stage. Keep everything live for 6 months. If you don't see noticeable improvement in at least one key metric, we'll refund 100% of your purchase price plus pay you $1,000 for your time.

Step 1Complete all 6 stages of the system
Step 2Keep implementations live for 6 months
Step 3No improvement? Full refund + $1,000 paid to you

What counts as noticeable improvement? Any increase in: Google Business Profile views, direct calls from Google, new reviews generated, or searches triggering your profile, compared to your baseline when you started.

Pricing

One Payment.
Lifetime Access.

No subscription. No lock-in. No recurring fees. The system is yours forever, including every future update we add.

One-time payment · AUD
$250
Lifetime access: no recurring fees
  • 6-stage step-by-step video system
  • Google Sheet checklists for every stage
  • Review generation templates & scripts
  • Monthly maintenance checklist
  • Progress tracking dashboard
  • All future updates included
  • $1,000 guarantee, or your money back
FAQ

Frequently Asked
Questions

No. Stage 01 includes a full setup walkthrough for businesses starting from scratch. If you already have a profile, you'll use Stage 01 to audit and baseline where you currently stand before optimising.
Plan on 2–4 hours upfront to work through each stage. After that, the monthly maintenance system takes 30–60 minutes per month. We're not asking for daily hours. Just the right tasks done consistently.
None. The course is designed for business owners with zero SEO background. Every step is explained in plain English with video walkthroughs. If you can update your Google Business Profile, you can do this.
Six stages covering the full Local SEO process: baseline tracking, Google Business Profile, review generation, on-page website optimisation, authority signals, and ongoing maintenance. Each stage includes a Google Sheet checklist, step-by-step video, and ranked task list.
No. It's a one-time payment of $250 (or $125 with code 50OFFDIY). Lifetime access. No monthly fees, no upsells, no subscriptions. The tools you'll use (Google Business Profile, Google Search Console, Google Sheets) are all free.
Complete all 6 stages, keep everything implemented and live for 6 months, and if you don't see any noticeable improvement in any key metric (calls, profile views, reviews, search impressions), we'll refund your purchase price in full and pay you $1,000 for your time. You'd need to provide your baseline tracking data from Stage 01 and your 6-month results.
Ready to grow?

Rank Higher. Get More Enquiries.
Or We Pay You $1,000.

Follow the exact system we use for agency clients. Six stages. Zero guesswork. Guaranteed results.

$250 AUD · One-time · Lifetime access · 50% off with code 50OFFDIY

Google Reviews

What Our Clients Say