Marketing for Trades & Home Services businesses

We help trades and home service businesses generate consistent enquiries, structured follow-up and clear visibility, using intent-driven Google Ads and local SEO. Best suited for established businesses that rely on phone calls, enquiries, and bookings to grow.

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Trades & Home Services: New Wave Digital Marketing
What we do

How we grow trades & home services businesses

High-Converting Websites & Funnels example

High-Converting Websites & Funnels

Your website is the foundation of every lead you get online. We build fast, mobile-first sites that are designed to convert a tradesperson's visitor into a phone call or quote request, not just look good.

  • Suburb-targeted service pages that rank for local searches
  • Click-to-call on every page: critical for mobile trade customers
  • Quote request forms wired to your CRM
  • Google review widgets and trust signals built in
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Google Ads

Need leads this week? Google Ads is the fastest way to get in front of homeowners actively searching for your trade right now.

  • Search ads that only show in your service area
  • Campaigns built around your highest-margin jobs
  • Call tracking so you know which ads generate real bookings
  • Budget that pauses automatically when you're fully booked
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Local SEO & Google Maps

The 3-Pack at the top of Google Maps is where 60%+ of local trade clicks go. We get you there, and keep you there.

  • Google Business Profile optimisation and weekly management
  • Local citation building and NAP consistency
  • Suburb and service area landing pages
  • Authority building through reviews and local content
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Automation & AI Systems

Traffic is useless if you don't follow up fast. We wire up automation so every lead is contacted within 60 seconds, whether you're on the tools or after hours.

  • Missed-call text-back: capture leads you'd otherwise lose
  • Automated quote follow-up sequences over 7–14 days
  • Review request automation after every completed job
  • CRM pipeline so you can see every lead and its status
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The challenge

The Problem

Sound familiar? These are the patterns we see consistently across trades & home services businesses, and each one has a fix.

How we help

Our Approach

Who this covers

Industries in this category

Plumbers Electricians Builders & Construction Roofers Painters Landscapers HVAC & Air Conditioning Solar Companies Pest Control Skip Bin Hire Cleaning Businesses Tradies
Common questions

FAQ

Both, but they do different jobs. Your GBP gets you found in Maps searches; your website converts visitors into enquiries and helps you rank in organic (non-maps) results. Together they cover the full local search landscape.
Usually within the first week of going live. Unlike SEO, Ads are immediate. You're visible from day one. The first 2–4 weeks are optimisation, after which cost-per-lead typically drops 20–40%.
For most trade businesses, $1,500–$3,000/month in ad spend is where you see consistent lead volume. Below that, the data needed to optimise accumulates too slowly.
Yes. We build seasonally-adjusted campaigns that can scale up and down with your capacity. Some clients pause Ads entirely during peak periods and shift budget to SEO maintenance.
No lock-in contracts. We work month-to-month on all services. That said, SEO takes 3–6 months to show meaningful results, so we recommend committing to at least that window to judge it fairly.

See if we're a good fit

We'll audit your current digital presence and show you the three highest-impact things to fix first. Free.

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