Service 04 · Foundation

Websites that
generate leads.

Fast, conversion-focused websites for Australian service businesses, whether you need an SEO-optimised multi-page site or a high-converting single-page funnel for Google Ads. We build both.

Shopify Certified Partner 99 PageSpeed: every build SEO-ready from day one No lock-in contracts
Two tools for two jobs

SEO website or
conversion funnel?
Here's the difference.

Most businesses need both, but they serve completely different purposes. Using the wrong one for the wrong traffic source will cost you money. Here's how we think about it.

SEO Website

Multi-page site built to rank

A full website with multiple service pages, suburb landing pages, a blog, case studies and clear navigation. Designed to attract organic Google traffic and build trust with visitors who are still researching.

  • Ranks for multiple keywords and service areas
  • Builds authority and trust over time
  • Supports Local SEO and Google Business Profile
  • Ideal for visitors at the "considering options" stage
  • Lower cost-per-lead over time (no ad spend needed)
  • Schema markup, sitemap, NAP consistency built in
Best for
Organic SEO · Google Business Profile · Long-term growth
Conversion Funnel

Single page built to convert paid traffic

A focused single-page experience: no navigation, no distractions, one clear call to action. Built to match the exact promise of your Google Ad, so visitors who click go straight to what they're looking for.

  • Removes all distraction: one action per page
  • Message matches the ad perfectly (higher Quality Score)
  • Faster to load, faster to decide
  • Converts paid traffic at 2–3× a generic homepage
  • A/B testing friendly: easier to optimise
  • Usually built per campaign or service
Best for
Google Ads · Meta Ads · Any paid traffic source
!
Our recommendation for most service businesses: Start with a conversion funnel if you're running Google Ads immediately. It will outperform your homepage every time. Build the full SEO website in parallel. Once your organic rankings kick in (typically 90–180 days), you'll have two lead sources working simultaneously and your cost-per-lead drops significantly.

We build great-looking, crazy-effective websites.
Let's build yours next.

Hear it from them

Real Clients, Real Results

Why not WordPress?

Your site is
costing you leads.

Most service business websites were built on WordPress with a page builder, load in 4–6 seconds on mobile, and have no clear path from visitor to phone call. They look fine on a desktop but fall apart where 70% of your traffic actually comes from.

We build lean, fast, conversion-optimised sites from scratch: structured for local search, wired for lead capture, and handed over with a simple CMS so you can update content yourself.

Feature NWDM Build WordPress / Elementor
Mobile PageSpeed 95–100 30–60
Load time (mobile) < 1s 3–6s
Local SEO structure Built in Plugin required
Security vulnerabilities None Plugin-dependent
Hosting costs $0 (static) $30–150/mo
Schema markup Custom-built Generic plugin
Conversion tracking Wired in Often missing
99
Average mobile PageSpeed across our builds
< 1s
Time to First Contentful Paint on mobile
0
WordPress plugins. Zero attack surface, zero bloat.
4 wks
Average time from brief to live site
What's included

Everything your site needs
to generate leads.

Design, copy direction, development, SEO setup, forms and handover: all in one project, no surprise add-ons.

Custom Design

No templates. Every site is designed around your brand, your services and the action you want visitors to take.

  • Brand colour & typography system
  • Desktop + mobile layouts
  • Conversion-focused page structure
  • Design review & approval rounds
Performance-First Build

Built on Astro: ships zero JavaScript by default. Static HTML delivers pages in under a second on any device.

  • Astro static site generation
  • Image optimisation & lazy loading
  • Core Web Vitals optimised
  • Deployed to Vercel edge CDN
Local SEO Structure

Every site is built with local search in mind from the first line of code: schema, NAP consistency and suburb targeting built in.

  • LocalBusiness schema markup
  • Service area landing pages
  • NAP embedded site-wide
  • Sitemap + robots.txt
Lead Capture & Conversion

Every page is structured to drive a specific action: call, form, booking or quote request. No pretty brochures.

  • Click-to-call on every page
  • Enquiry forms (spam-protected)
  • Booking calendar integration
  • Sticky mobile CTA bar
Tracking & Analytics

GA4, Google Tag Manager and conversion events so you know exactly where your leads are coming from.

  • GA4 setup & goal configuration
  • Google Tag Manager
  • Phone call tracking
  • Form submission events
CMS & Ongoing Control

Edit text, images and services yourself without touching code. We hand over a simple CMS and train your team.

  • Emdash CMS integration
  • Team training & documentation
  • Content update support (30 days)
  • Source code ownership
Our process

Live in 4 weeks.
No surprises.

A clear process with fixed milestones and approval points, so you always know where your project is.

Week 1
Discovery & Brief

We document your services, target suburbs, competitors, conversion goals and brand direction. You approve the sitemap and page structure before we design anything.

Week 2
Design

Full desktop and mobile designs for all pages. Two rounds of revisions. Design is signed off before we write a line of code.

Week 3
Build & Integrate

Development, CMS setup, form integration, tracking, schema markup and performance optimisation. Staging site shared for review.

Week 4
Launch & Handover

DNS cutover, final QA, Search Console setup, analytics verification and CMS training. You're live, and in full control.

Common questions

Website design FAQ.

What's the difference between an SEO website and a funnel?+
An SEO website is a multi-page site designed to rank in Google and educate visitors across multiple service pages. A funnel (or landing page) is a single focused page built for paid traffic: one goal, no navigation. We build both, but they're separate services. See our Funnels & Landing Pages page for details on the funnel side.
Which should I use for Google Ads: a website or a funnel?+
For Google Ads, a dedicated single-page funnel almost always outperforms a homepage. We build these as separate, focused projects. You can see pricing and details on our dedicated Funnels & Landing Pages page. Most growing businesses end up with both: an SEO site for organic traffic and funnels for paid campaigns.
Do I need to provide copy and images?+
We'll work with what you have and give you clear direction on what we need. For copy, we provide a content brief that guides you through what to write for each page, or we can write it for you (additional cost). For images, we can use provided photos, stock imagery, or advise on a local photographer.
Can you redesign my existing WordPress site?+
Yes, and we'd typically recommend a full rebuild rather than a redesign within WordPress. A rebuild on Astro gives you dramatically better performance, security and SEO. We handle the migration of all content and preserve existing URLs with 301 redirects so you don't lose rankings.
Who hosts the site and what does it cost?+
We deploy to Vercel, which hosts static sites on a global CDN for free (or very low cost for high-traffic sites). All packages include 12 months of hosting. After that, most sites sit comfortably on Vercel's free tier: a significant saving over traditional WordPress hosting.
Will my site work with Google Ads and Local SEO?+
Yes, that's a core part of how we build. Every site is structured for local search from the first line of code, with proper schema, localised landing pages and conversion tracking that feeds data back to Google Ads. If you're running Ads or SEO with us, we make sure the site and the campaigns are fully integrated.
Free website review

Your site should be
generating leads 24/7.

Send us your URL and we'll review your speed scores, mobile experience, local SEO structure and conversion paths, then tell you exactly what we'd fix first.

Google Reviews

What Our Clients Say