A dedicated conversion funnel built for your Google Ads campaign will outperform your homepage every time. We design and build single-page funnels that match your ad, capture the lead, and hand it off to your CRM.
They serve different purposes. One is built for people who find you through Google search and want to explore. The other is built for people who clicked your ad and are ready to act. Using the wrong one for paid traffic is one of the most expensive mistakes in digital marketing.
Built for organic search. Visitors browse across multiple pages, read about your services, check your case studies and decide over time. Great for SEO, brand presence and educating prospects, but not built to convert cold ad traffic.
Built for paid traffic. One page, one offer, one action. No navigation to distract. Every element is designed to match the ad your visitor just clicked and push them toward a single conversion: a form fill, a call, a booking.
A landing page (or conversion funnel) is a standalone web page built around a single, specific goal. Unlike your main website, which covers your full range of services and is designed for browsing, a landing page removes every distraction and directs the visitor toward one action: fill in a form, make a call, or book an appointment.
When someone clicks a Google Ad for "emergency plumber Gold Coast" and lands on your homepage, they see your full service menu, your about section, your latest blog post. They have to work to find what they came for. Most don't.
A funnel built for that specific campaign greets them with the exact message they expected: emergency plumbing, your area, available now, one clear button to call. Conversion rates are typically 2–4× higher than a general homepage.
We build your funnel to match the language of your ads, the intent of the search term, and the specific action you want the visitor to take.
Every funnel we build includes these components as standard, not as add-ons.
We map your funnel to the specific campaign offer, keyword intent and audience, so the page says what your ad promised.
Hierarchy, CTA placement, trust signals and urgency: structured around how a visitor who clicked an ad actually behaves.
Your lead capture form connected to your inbox and CRM, with instant notifications so you can follow up before the lead goes cold.
Google Tag Manager, Google Ads conversion events and Analytics set up so every lead is tracked back to the keyword and campaign that generated it.
Leads pushed directly into your CRM pipeline (GoHighLevel / Fourth Wave Hub or your existing system) so no enquiry gets missed.
A branded confirmation page that reinforces your message, plus full pre-launch testing across devices and browsers before we go live.
A tight, structured process that gets your funnel live fast, without skipping the steps that make it convert.
We map your campaign offer, target keywords and conversion goal. We align the funnel's message to exactly what your ad promises.
Conversion-focused layout built to your brand. Hierarchy, CTA placement and trust signals designed to move ad visitors toward a single action.
Full build with form, tracking, CRM integration and thank-you page. Every element tested before launch: forms, tracking events and mobile layout.
Go live and connect to your active Google Ads campaigns. If we manage your Ads, we wire everything together: campaign, funnel and reporting.
Anyone can put a page online. We build pages that convert, because we understand both the ad strategy and the conversion design.
Every decision (layout, copy, CTA placement) is made to increase lead volume. Not just make the page look nice.
If we run your Ads, your funnel and campaigns are built as one system: messaging, tracking and reporting all aligned.
Every funnel is custom-designed to your brand, your offer and your audience. No drag-and-drop builders or recycled layouts.
Fast without cutting corners. Our tight process gets your funnel briefed, built, tested and live before the month is out.
We were sending Google Ads traffic to our homepage and getting maybe one lead a week. After New Wave built us a dedicated funnel for our emergency plumbing campaigns, we're getting 5–8 leads a week on the same budget.
The funnel went live in under two weeks and was connected straight into our GHL pipeline. Every form submission comes through immediately: no manual follow-up work, no missed leads.
They explained the message match concept clearly and built three funnels: one per service. Each one outperforms anything we ran before. Cost per lead dropped by more than half.
Let's map the right funnel for your campaign. No pressure, no padding, just a clear plan.
