Marketing for Healthcare businesses

We help healthcare practices attract new patients through local search, build a credible online presence within AHPRA guidelines, and automate the patient journey, from first search to booked appointment. Best suited for established practices that want consistent new patient flow without depending on directories that charge per appointment.

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Healthcare: New Wave Digital Marketing
What we do

How we grow healthcare businesses

Local SEO & Google Maps

Most patients choose their healthcare provider from the top 3 results in Google Maps. We get you there: for your specialty, your suburb, and the specific treatments that drive the most value.

  • Google Business Profile optimisation with accurate services and booking integration
  • Rank for "[specialty] near me" and "[specialty] [suburb]" searches
  • Treatment-specific landing pages for high-value procedures
  • NAP consistency across all healthcare directories
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Google Ads

Need new patients now? Google Ads delivers immediate visibility for your highest-value treatments, within AHPRA-compliant ad copy frameworks.

  • New patient acquisition campaigns for your core specialty
  • Treatment-specific campaigns (Invisalign, implants, sports physio)
  • Landing pages designed to convert patient searches into booked appointments
  • Call and form tracking so you know which ads drive bookings
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Patient Automation

The biggest revenue leaks in healthcare aren't from losing new patients. They're from no-shows, lapsed patients and unreturned calls. We automate the fix.

  • Automated appointment reminders reducing no-shows by 40–50%
  • Lapsed patient recall campaigns (12+ months inactive)
  • Post-treatment review request automation
  • Missed-call text-back so no new patient enquiry goes unanswered
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Website Design example

Website Design

Your website is your first impression with every new patient. We build healthcare websites that are professional, accessible and designed to convert visitors into booked appointments.

  • AHPRA-compliant design and copy
  • Online booking integration (HotDoc, Cliniko, Jane App)
  • Treatment and condition pages that rank in local search
  • Team profiles that build trust before the first appointment
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The challenge

The Problem

Sound familiar? These are the patterns we see consistently across healthcare businesses, and each one has a fix.

How we help

Our Approach

Who this covers

Industries in this category

Common questions

FAQ

Yes. AHPRA guidelines apply to registered health practitioners and their advertising. These cover testimonials, before/after images, and specific claims. We're experienced in building effective healthcare marketing that stays fully within these guidelines.
Partially, yes. Directories provide discovery but charge per booking. By optimising your GBP for direct calls and adding direct online booking to your website, most practices can shift 30–50% of bookings away from commission-based platforms over time.
We build a systematic review request automation that triggers after each appointment via SMS or email, making it easy for happy patients to leave a review when the experience is fresh. This is fully compliant and typically generates 15–25 new reviews per month for active practices.
Yes. And retention is often the higher ROI play. Recall campaigns for lapsed patients, annual check-up reminders and treatment plan adherence sequences typically reactivate 20–30% of your inactive patient list with very low cost per reactivation.

See if we're a good fit

We'll audit your current digital presence and show you the three highest-impact things to fix first. Free.

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