I didn’t set out to start a marketing agency. In fact, I started as a plumber.
But a deep curiosity for business — and a few tough lessons along the way — set things in motion.

After launching (and failing) my own eCommerce brand, I joined Shopify to learn from merchants doing it right. That experience, combined with a hands-on role helping grow a plumbing product company by over 600%, gave me a crash course in what really drives growth.

From there, I dove head-first into marketing, automation, and business systems. That’s what New Wave Digital Marketing is really about: practical strategy and tools that make your business run better, faster, and leaner.

We focus on solving real problems, not inflating vanity metrics — and that’s how we’ve helped over 100 local businesses grow without burning through budget or energy.