Our Story. Our Mission. Our Journey.

New Wave Digital Marketing was built on years of hands-on experience growing businesses through practical marketing systems.

Today we help service businesses generate high-intent leads using Local SEO, PPC and Automation.

From Tradie to Tech Nerd

Founder’s Story

Straight out of school, I began a Plumbing Apprenticeship, but not long after I felt the pull to travel and explore the world.

That journey eventually led me to a role with Shopify, Canada’s fastest-growing tech company at the time. Being immersed in that environment opened my eyes to the world of online business, marketing and automation.

Working alongside thousands of growing businesses sparked a career transition. I moved from hands-on trade work into helping businesses grow through better marketing systems, automation, and digital strategy.

Today, through New Wave Digital Marketing, we focus on helping service businesses generate consistent leads and build marketing systems that scale.

– Sam Barnes

Our Mission

Our mission is to help generate $1 Billion in leads for the businesses we work with.

Our Journey

New Wave Digital Marketing didn’t appear overnight.

The agency was built on years of hands-on experience learning how businesses actually grow

2018

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Worked alongside Shopify merchants during the platform’s rapid growth phase.
Gained early exposure to digital marketing systems, funnels, and automation.
Developed a strong interest in scalable growth strategies.

2021

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Returned to Australia and joined a sustainable building products company.
Focused on marketing and product growth initiatives.
Some products increased revenue by over 500% within two years through improved marketing systems and optimisation.

2022

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Worked alongside Jacob Banks at Floodgate Digital.
Gained deeper experience in agency marketing and performance-driven campaigns.
The idea began forming for an agency focused on practical marketing systems rather than vanity metrics.

2023

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Official launch of the agency under the name Fourth Wave Digital.
The name referenced the Fourth Industrial Revolution and becoming the fourth company within the New Wave group.
The mission from day one was simple: help businesses grow through systems that generate real enquiries and customers.

2024

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Focus shifted heavily toward helping local service businesses generate consistent leads.
Development of the agency’s Local SEO, Google Ads, and automation frameworks.
Systems refined to help businesses capture high-intent “near me” searches.

2025

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Agency rebranded to New Wave Digital Marketing.
The name Fourth Wave remains as the business’s Automation & AI division.
Ney joined the team as Project Manager, strengthening delivery and operational systems.

2026

New Wave Group purchased its headquarters in Miami.
Continued expansion of the agency’s systems and delivery capabilities.
Focus on building scalable growth infrastructure for the businesses we work with.

Meet Our Team

Proudly Part of the New Wave Group

We’re proud to be part of The New Wave Group, an ecosystem of specialist brands helping Australian businesses grow through strategy, creative, digital, and technology.