AI search tools like ChatGPT and Bing now pull reviews from far more than just Google. Relying on a single review platform is a risk your business can't afford.
If your business is still only asking for Google reviews, you’re leaving money, visibility, and trust on the table.
The way people find and choose local services is changing rapidly. Google is no longer the only player in the game. With AI-powered search tools like ChatGPT, Bing AI, voice search through Alexa and Siri, and even platforms like Apple Maps gaining momentum, local search has officially gone multichannel.
Google still dominates, but it’s no longer undisputed. Bing is the default search engine on all Microsoft devices (laptops, desktops, etc.), and it’s been making major strides with AI-powered answers and seamless integration into tools like Microsoft Edge and Windows 11.
ChatGPT now uses Bing as its default search source, and Apple is reportedly developing its own search engine to further diversify the landscape.
Bottom line: consumers are finding businesses using many platforms, not just Google, and these systems pull reviews from multiple sources, not just your Google Business Profile.
When someone asks ChatGPT, “What’s the best plumber near me?” it doesn’t just look at Google. It pulls from:
If your business only has reviews on Google, you may not even be part of the conversation.
Not everyone has a Google account, and some simply don’t want to use it. When you offer customers 2 to 3 platforms to leave a review (like Facebook, ProductReview, or an industry-specific site), you:
Customers are savvy. They check multiple platforms before choosing who to trust with their time and money. When your business has glowing reviews on Google, Facebook, and third-party directories, it signals consistency, professionalism and reliability: factors that directly increase conversion rates.
Google profiles can be suspended, flagged, or even manipulated by spammy competitors. If it’s your only review source, that’s a risk. Diversifying across multiple platforms ensures your hard-earned reputation isn’t tied to one basket.
When you appear on multiple review platforms, you’re more likely to dominate branded search results and get featured in AI-generated answers, voice search results, and new search experiences. More visibility means more leads.
At New Wave Digital Marketing, we help local businesses grow by adjusting with the search landscape, not fighting it. Our Local SEO strategy now includes a proactive, multi-platform review campaign as standard. If you’re still relying solely on Google, it’s time to future-proof your presence.
Want to get more reviews across the platforms that matter most?
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