Digital Sale Readiness

Make the digital side of your business easier to hand over.

Tell us how your website, accounts, customer data and marketing systems work today. You do not need to know the technical answers. “Not sure” is completely fine.

See what your Digital Sale Readiness Review includes.

Watch this 4-minute walkthrough, then complete the questionnaire below.

Step 1 of 6Business & revenue

Business snapshot

Tell us how the business works today.

You may have already completed our short enquiry form. This is the more comprehensive questionnaire our team uses before reviewing the digital side of your business.

Business name * Contact name Email * Phone Website When are you considering stepping away?

Does your business operate from multiple locations?

How does the business make money?

Have you rebranded in the previous 5 years?

Website & search

What will a buyer see online?

We will independently check the public side later. This section tells us how you see it from inside the business.

How accurately does your website reflect the business today?

How would you describe your business’s online reviews?

Google accounts

These accounts are not all essential for every business. Tell us which ones you use and whether you can access them. “No”, “Not sure” and “Not relevant” are all fine.

Business directories & citations

Other important directory or listing

Are you generating leads or customers from industry-specific marketplaces?

Accounts & infrastructure

Who controls the digital assets?

We do not need passwords. We only want to understand ownership, access and handover risk.

Email provider Phone system

Who is primarily responsible for IT and cybersecurity?

Customers & marketing

How repeatable is customer acquisition?

A buyer may care about customer data, marketing channels and how confidently the business can explain where new customers come from.

Do you use a CRM or industry-specific customer management system?

Are you actively doing email marketing?

Email marketing platformApprox. marketable contacts

Are you currently running paid advertising?

Approximate monthly marketing and advertising budget

Do you know your Customer Acquisition Cost (CAC)?

CAC is roughly how much the business spends on sales and marketing to acquire one new customer.

Conversion tracking & attribution

Do you receive regular marketing or end-of-month reports?

Social media & digital audiences

Anything else you believe adds value to the digital side of the business?

Sale preparation

How far along are you?

These are context questions, not a business valuation. They help us understand the broader sale process.

Have you engaged an accountant to help with valuation or sale preparation?

Have you engaged a lawyer or solicitor regarding the eventual sale?

Are you already working with a business broker?

Who do you currently imagine might buy the business?

How familiar are you with business goodwill?

Goodwill is the intangible value built into a business beyond physical assets, including reputation, customer loyalty, brand recognition, customer lists, staff capability and operating processes.

Which of these contribute most to goodwill in your business?

How dependent is the business on you personally?

Which areas currently rely on you personally?

What worries you most when you think about selling or handing over the business?

Finish your questionnaire

Submit your answers. Then choose your next step.

Your answers will be saved for our team. On the next screen, you can see the current price and purchase your Digital Sale Readiness Review through our secure checkout.

Digital Sale Readiness Review

We combine your questionnaire answers with a review of your website and Google presence to identify practical improvements that could help your business make a stronger impression on buyers.

You’ll receive:

✓ A review of your website’s presentation, usability and enquiry process.

✓ A snapshot of your Google presence and online reputation.

✓ A short walkthrough of our findings and recommended priorities.

✓ A quote for the improvements we recommend.

Recommendations may include a website refresh or rebuild, local SEO, or further work on the marketing systems you’ve told us about.

We spend approximately 4–5 hours auditing your digital presence and presenting our findings. If you receive no genuine value, we will refund your review payment in full. No questions asked. If we identify room for improvement, your review payment will be credited towards our quotation. Improvement work is scoped and quoted separately.

Submitting this questionnaire does not commit you to purchasing the review. A separate buyer-facing information pack can be quoted as an add-on after our findings.

Please do not enter passwords, security codes or sensitive login credentials.