How a Gold Coast chauffeur business that ran on referrals for over a decade built a real digital pipeline, and grew its fleet to match.
01 / The challenge
The business had run for over 10 years on word of mouth alone. That's a real achievement, but it's also a ceiling: referrals only scale as fast as your existing network, and there was no website, no local search visibility and no paid channel bringing in new customers.
When the owner decided it was time to grow beyond word of mouth, he needed the basics most established businesses in his category still don't have: a real website, a Local SEO presence, and Google Ads campaigns built for a premium, high-intent service.
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Issues identified
02 / What we did
Starting from zero digital presence meant building the foundation first: a proper website, then Local SEO to win organic visibility, then Google Ads to capture high-intent bookings while the organic side compounds.
03 / The results
With a real digital pipeline running, demand outgrew word of mouth fast: the business scaled from 1 car to 5 to keep up, and now generates 60+ leads a month directly from Local SEO and Google Ads.
124 Business Profile interactions Apr–Aug 2026, up 82.4% on the same period last year.
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