How a website rebuild, multi-location Local SEO, and Google Shopping & Ads lifted search visibility and conversions for Cinajus across every NSW & ACT showroom.
01 / The challenge
Cinajus has supplied natural stone flooring, walling and pavers since 1999, with showrooms spread across NSW and the ACT: Manly, Central Coast, Narellan, Warwick Farm and Canberra. That geographic spread is a strength in person, but it's a genuine SEO problem online: five locations competing for search visibility can just as easily cannibalise each other as reinforce one another if the strategy isn't built for it.
On top of that, a natural stone supplier sells a real product catalogue, not just a service, which meant Google Shopping was sitting on the table as an untapped channel alongside standard search ads.
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What needed solving
02 / What we did
Every location needed its own visibility without stepping on the others, so the rebuild and the SEO strategy were designed together: a website structured for multiple showrooms, a Google Business Profile strategy per location, and Google Shopping added on top of Ads to put the actual product catalogue in front of searchers.
For a product search like "sandstone pavers", organic ranking alone isn't enough. Sponsored Shopping listings can occupy the entire visible page before a single organic result even appears. No amount of SEO puts a product in front of that searcher if there's no Shopping or Ads presence to begin with, the real estate is already taken by whoever is running paid campaigns.
A real search for "sandstone pavers": Sponsored Products fill the whole first screen before any organic listing appears. This is the competitive landscape Shopping and Ads were built to compete in, not a screenshot of Cinajus's own ranking.
03 / Local SEO results, by showroom
Jun–Aug 2026 vs. Jun–Aug 2025, Google Business Profile data for each showroom.
04 / Google Ads & Shopping results
1 Jul–31 Aug 2026 vs. 30 Apr–30 Jun 2026, account-wide Google Ads performance.
We'll build a Local SEO and Ads strategy that makes every location stronger, not competing with each other.
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