Case Study · Healthcare · Multi-clinic

10,000+ leads. 3 hours saved every day.

How Green Life Clinics scaled from manual chaos to a fully automated lead pipeline, without adding headcount.

The challenge

Strong branding. Broken pipeline.

Green Life Clinics had good branding and a solid website. But scaling was impossible. Lead generation was inconsistent, follow-up was manual, and staff were spending 3+ hours a day on admin tasks that should have been automated.

Google Ads were running but not optimised for the specific patient types each clinic serves. Money was being spent on traffic that wasn't converting at the right cost per patient.

What wasn't working

Manual lead follow-up taking 3+ hours daily
Google Ads not optimised for clinic-specific search intent
No CRM: leads tracked across spreadsheets and email
Appointment reminders sent manually by staff
Onboarding process inconsistent across clinic locations
Admin load preventing staff from focusing on patient care

What we did

Automate the pipeline. Scale the clinics.

Before adding more ad spend, we built the infrastructure to handle volume. CRM, automation, and optimised campaigns working as a single system, so when leads arrive, they're captured, followed up, and booked without manual intervention.

Google Ads Campaigns

Data-driven campaigns targeting high-intent search terms specific to each clinic's treatment offerings. Budgets optimised for patient acquisition cost, not just impressions and clicks.

CRM Integration

Full CRM setup capturing every lead from every channel: ads, organic, GBP, all flowing into one pipeline. Every lead tracked from first click through to booked appointment.

Marketing Automation

Instant reply, appointment reminders, re-engagement flows for cold leads, and onboarding sequences. Runs 24/7 without staff involvement, saving 3+ hours every day.

Google Business Profile

GBP optimisation across all clinic locations. Categories, services, photos, and a review process to build local trust signals alongside paid campaigns.

The results

10,000+ leads. The pipeline runs itself.

With automation handling follow-up, staff time shifted from admin to care. The booking rate quadrupled. And the pipeline that took 3 hours a day to manage now runs in the background: every lead captured, every appointment confirmed automatically.

10,000+

Leads Generated

3 hrs

Saved Daily · Automation

×4.2

Booking Rate Increase

Missed-call text-back alone paid for the whole engagement. Three new bookings in the first week.

Operations Manager · Green Life Clinics

Add review screenshot: public/case-studies/green-life-clinics/review.jpg · then set images.review = true

What's next for Green Life Clinics

Rolling out to new clinic locations from day one

As Green Life opens new locations, the same campaign and automation infrastructure deploys from day one, no rebuild required. Each new clinic is live and generating leads within weeks of opening.

New Clinic Onboarding Location-specific Campaigns Referral Automation

Services delivered

Google Ads (PPC)