How we made NB Custom Builds the #1 custom builder on the Mornington Peninsula, with Google Ads, Local SEO, and a lead pipeline that actually works.
Nick had a genuine premium product: high-end custom homes across the Mornington Peninsula. But his previous marketing agency wasn't delivering. The website was slow, the user experience was poor, and leads were inconsistent at best.
The goal wasn't just more leads. It was the right leads. Premium home buyers are high-value, high-intent, and specific about who they trust with a $1M+ build. The marketing had to match the quality of the product.
Issues identified
The existing site had good bones but poor execution. We fixed the performance issues, added professional video to elevate the presentation, and built a lead pipeline that captures and nurtures high-value enquiries from first click through to signed contract.
Within six months, NB Custom Builds went from 3 enquiries a month to 2 enquiries a day, a 312% increase in qualified leads. Local SEO hit #1 for primary target keywords. The pipeline did its job: Nick was booked out 6 months and turning away work.
Went from 3 enquiries a month to 2 enquiries a day. Booked out 6 months. New Wave know our market.
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