How a website redesign and a move to an exact-match domain took New Wave Financial Planning to #1 on the Gold Coast for "financial planner gold coast".
01 / The brief
New Wave Financial Planning had a solid practice and a clear specialty: retirement, wealth and SMSF advice for Gold Coast clients. What it didn't have was a domain that matched how people actually search. The practice was running on newwaveadvice.com.au, a brand name with no geographic or service signal in it at all.
The brief was narrower than a full SEO engagement: redesign the website, and advise on the Local SEO strategy needed to make the most of it. The domain was the first and biggest lever.
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What we changed
02 / What we did
We redesigned the website to match the new domain and positioning, and advised on the Local SEO strategy needed to make the migration pay off, rather than running the full SEO program ourselves.
03 / The results
New Wave Financial Planning now ranks #1 on the Gold Coast for "financial planner gold coast", the exact phrase the new domain was built around. The site carries a real organic footprint to back it up: 926 ranking keywords and 182 referring domains.
Live Semrush data: 1.2K organic traffic, 926 organic keywords, 182 referring domains, 2.5K backlinks.
The New Wave Financial Planning team
We'll audit your site and domain strategy, then send you a written plan. No obligation.
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