New Wave Law is the newest and fastest-growing business under the New Wave Group. We designed and built their website and Local SEO foundation — the growth since is very much their own.
01 / The brief
New Wave Law launched as the newest business under the New Wave Group, entering a competitive Gold Coast legal market where established firms have years of search visibility and reviews behind them. The website had to do a lot of work immediately: establish credibility for a genuinely new business, target a wide spread of business law services, and be structured for search from the day it went live rather than growing into it over time.
Being part of a larger group brings its own advantage: a built-in network and referral base most new firms don't have. We wanted the website and SEO foundation to earn its own visibility on top of that, not lean on it.
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What the site needed to do
02 / What we did
Rather than a handful of generic pages, we built New Wave Law's site as a proper service architecture: a pillar page for business & commercial law, 14 individual service pages beneath it, and dedicated industry pages for the three sectors New Wave Law specialises in. Every page targets a specific, real search a business owner would actually type in.
The live services grid: each of the 12 visible categories links through to its own dedicated, SEO-targeted page.
03 / The site structure
Every page has a job: rank for a specific search, or move a visitor toward a free discovery call. Here's the architecture as it stands live today.
The New Wave Law team
A new firm under the New Wave Group banner, with the website and search foundation to match a firm that's been doing this for years.
We'll build a website and SEO foundation that's ready for search from day one.
Let's Talk →