Local SEO, Google Business Profile and patient automation for Australian optometrists.
These are the most common problems we hear from optometry practices when they first reach out to us. If any of these resonate, you're in the right place.
Chains like OPSM and Specsavers dominate Google visibility, leaving independent practices invisible.
Patients are overdue for their 2-year eye test but you have no automated recall system.
No system to upsell premium lenses and frames to patients who are already in your database.
Your Google Business Profile is incomplete and you're not showing up in local eye test searches.
Independent optometry practices can absolutely compete with chains on local Google searches, and often win on patient experience and expertise. A strong GBP, systematic recalls and local SEO can drive consistent appointment volume without competing on price.
Every service is chosen because it works in your industry, not because it's on a generic agency menu.
Rank for "optometrist near me", "eye test [suburb]" and "contact lens fitting [city]" searches.
Complete, photo-rich GBP with all services, booking integration and review strategy.
Automated 2-year recall sequences, contact lens renewal reminders and annual check-up campaigns.
Campaigns targeting new patient acquisition and specific services like contact lens fittings or dry eye treatment.
Practice website with online booking, service pages and frame gallery.
No lengthy onboarding. No waiting months to see anything. Here's exactly how we get optometry practices results fast.
We audit your current website, Google presence and lead pipeline, then show you the three highest-impact things to fix first. No commitment required.
We build your campaigns, optimise your Google Business Profile and set up your CRM automation. Most clients are live within 7–10 days.
Ads go live, SEO optimisation starts working and your lead pipeline begins generating enquiries. You start seeing activity in the first 30 days.
Monthly reporting, ongoing optimisation and regular strategy calls. As results come in, we identify the next opportunity to grow.
Straight answers to the questions we hear most from businesses in your industry.
Local SEO heavily favours proximity. Independent practices consistently outrank chains in their immediate neighbourhood when their GBP and website are properly optimised. Patients also prefer the independent experience when they find you.
Yes. We build CRM automation that sends recall reminders at 18–22 months after each eye test, via SMS and email. This is typically the highest-ROI campaign an optometry practice can run.
We'll review your current digital presence and show you exactly what's costing you leads, and how to fix it. Free, no obligation.
